MediaPost - 9 days, 3 hours, 1 minute ago
Online Media Daily: Video In Rich Media Ads More Likely To Lead Customers To Purchase - Video in rich media ads can make or break a campaign. The DoubleClick benchmark study scheduled for release by Google Wednesday suggests that rich media ad formats that contain video "overwhelmingly" outperform other types of creative...
iMedia Connection

Paul Boutin / VentureBeat - 10 days, 4 hours, 51 minutes ago
Twitter has vague plans to wring revenue from big brands like Starbucks, Dell, Whole Foods - Finally, Twitter is talking about how it bring in revenue. Sort of. In an interview today, the company still comes across as grasping at straws rather than having a rock-solid plan.Co-founder Biz Stone told Bloomberg today that the...

Brian Carter / Search Engine Journal - 10 days, 13 hours, 5 minutes ago
Surprise! AdWords Ad-Serving Myth-Busting - I feel kinda stupid. Either I didn’t read the AdWords Help on Ad Serving settings closely enough (again), or AdWords made something super non-intuitive (AGAIN). More likely, a little of both.

MediaPost - 13 days, 6 hours, 11 minutes ago
Around the Net in Search Marketing: Connecting SEO, PPC Campaigns -

Mark Fightmaster / BloggingStocks - 13 days, 11 hours, 45 minutes ago
FTC cracking down on tricky Internet advertising including bloggers - Filed under: LawDid you know that the Federal Trade Commission (FTC) has decided to take bloggers to task for a new form of advertising? The FTC is in the process of updating its "Guides Concerning the Use of Endorsements and Testimonials...

Business Week - 14 days 29 minutes ago
Internet Marketing: Is Regulation Coming? -

Paul Worthington / Mashable! - 14 days, 5 hours, 57 minutes ago
How to Be Generous: A Guide for Social Media Brands - Paul Worthington is head of Strategy for Wolff Olins New York. You can follow his updates on Wolff Olins’ Tumblr and Twitter. Social media is radically changing the brand landscape.

Search Engine Watch Blog - 15 days, 7 hours, 50 minutes ago
Nicholas Fox of Google AdWords to Keynote at SES San Jose - It seems like I've just returned from Search Engine Strategies Toronto and it's already time to look ahead to SES San Jose.

Advertising Age - 15 days, 11 hours, 29 minutes ago
Why Advertising Isn't That Important to YouTube - NEW YORK (AdAge.com) -- Google would like YouTube to become profitable -- a tough task when it's providing free bandwidth and video storage for much of the world's videos, most of which have limited interest to advertisers.

Jeremy Muncy / WebProNews - 16 days, 5 hours, 58 minutes ago
YouTube Gives Viewers Advertising Options - It's no secret that YouTube has been struggling to find the right advertising formula to gain revenue for their parent company Google. So now they're turning to you, the viewer.